This will dramaticaly improve the value of the EMC Federation in the SAP space, and will further simplify the deployment of SAP Workloads, including SAP HANA, for all those organizations looking for an Hybrid Cloud environment, that has the flexibility to adapt to each company's specific constraints in terms of Risk, Compliance, Technical and Financial conditions.
This is a BiiiG topic for SAP customers around the world and for service providers as well, and for that, let me spend some time to share my own personal perspective on why this matters to you.
The news came out yesterday, and you can read more about it, or subscribe to listen to the recording of the press conference at: http://www.emc.com/about/news/press/2015/20150526-01.htm
Virtustream, being already quite known in the U.S. and in particular in the SAP World for providing Cloud Infrastructure as a Service, for enterprise, mission critical, high workload applications, isn't yet a familiar name in many other parts of the world.
To better understand Virtustream's current capabilities, have a look at the following charts from some of the Market Analysts:
Forrester classified Virtustream as the clear leader in "Hosted Private Cloud Solutions", and Gartner recognizes Virtustream's leadership as a niche player. Now with the EMC Federation on its back, Virtustream's (and the EMC Federation) position in Gartner's analysis, will only improve.
The relevance of the names already in Virtustream customer list also confirm their strength: http://www.virtustream.com/customers/list
To better understand Virtustream's current capabilities, have a look at the following charts from some of the Market Analysts:
The relevance of the names already in Virtustream customer list also confirm their strength: http://www.virtustream.com/customers/list
So, let me share some words to explain my own personal perspective on what is the value for SAP Customers, from having Virtustream joining the EMC Federation as an independent company.
What kind of applications (workload profiles) Virtustream specializes on ?
First of all, it's important to understand what kind of SAP Workloads Virtustream has been hosting.
So, let's imagine that you have two applications in your datacenter: one to support your "order to cash" process, including billing and accounts receivable, and another to do career planning and performance appraisal for your employees.
Both applications are important, but the impact of instability or even unavailability of these two applications on the ability for your company to keep operating, are significantly different.
If you loose your career planning and employee performance management system for a couple of days, your company will not stop to operate and generate revenues (and some employees may even be happy about it), while if you loose your "order to cash" system, money stops coming in and your company will go into serious trouble.
This is why, most companies can easily buy into the idea of running the "career planning and performance management" system in a public cloud environment (where they have NO span of control on the architecture stability and resilience), and hesitate a lot (not to say that won't even consider) to run their "order to cash" system in the cloud.
So, let's agree at this stage to call the "order to cash" system, a mission critical workload, in the sense that without it, companies loose their ability to keep operating and fulfill their goals, or even if those systems see their performance and stability decay, it will imply an important negative impact on business.
It's all a matter of risk evaluation. For organizations to consider running mission critical applications in a cloud environment, they will need to ensure a set of conditions: availability guarantee, performance guarantee, and ability to audit (and for the service provider to demonstrate) capability to operate such an environment in a stable and predictable way.
The majority of public cloud offerings do not offer such guarantees.
Well, Virtustream having been born by the hands of people coming from the SAP ecosystem, that had experience setting up and managing these mission critical systems, do fully understand the implications of hosting and operating such environments, and have build their offerings to address specifically the needs of the Global 1000 (the 1000 largest organizations in the world) in regards to cloud offerings for their most critical business systems.
Also Virtustream, understanding well the reality of these large global organizations, also understands that for some systems, those organizations - not wanting to engineer and manage them - may want to keep a significant span of control on them. Meaning, having them be operated in a "hosted, managed, private cloud environment". So, it's having the systems under their span of control (or even under their own property), but hosted and managed in a cloud model in the same way public clouds are managed, to reap all the benefits in terms of business agility, operational risk and costs that a cloud model can offer.
These companies may want as well to dynamically choose what systems run on their own private cloud, and which run on a public cloud, dynamically moving (and controlling the movement in real time) of these systems between their private cloud and the public cloud.
What are the business benefits of the Virtustream model ?
Such a model enables them to manage risk in the sense that they decide which systems are 100% under their span of control, and which ones are not, by being able to dynamically move systems across boarders between their private cloud and the public cloud.
It enables them to manage cost, by ensuring the same efficient management model that exists in the cloud for a better utilization of their assets, while being able to leverage the public cloud for peaks in demand, avoiding the need to over provision capacity for projects, and keeping their "private systems" provisioned just for average workload needs, and so maximum utilization.
Here Virtustream is really unique as they charge by utilization, and not by allocated capacity like most cloud companies do, making them way more cost effective for that reason, and boosting the benefits for organizations from operating in a Hybrid Cloud Environment. This is a part of the Virtustream secret sauce, where they have come up for example with the concept of microVM.
It enables customers to be more agile, as Virtustream has embedded in their Cloud offering and orchestration software, way more than just provisioning of virtual servers. Coming from their SAP background, Virtustream founders have build in as well automation mechanisms for things like systems cloning and refresh (fundamental and usually labor intensive for most SAP customers), making it simpler for IT organizations to keep up with the demands from their business units.
And again, with the beauty of all of this, in having the private and public cloud resources managed through the same tool set, and both able to bring in the same benefits > complete transparency.
Don't want here to explain what is Virtustream, as you can have it explained in 5 minutes in the words of its founder and CEO "Rodney Rogers" at http://www.virtustream.com/blog/2015/05/24/virtustream-technology-overview/
How Virtustream joining the EMC Federation, benefits SAP Customers in general ?
So, why is this so important for SAP Customers: Virtustream joining the EMC Federation as an independent company.
First of all, Virtustream has been working very closely with SAP (having SAP been one of the early investors in Virtustream) to drive cloud adoption for SAP applications, and SAP HANA in particular. There is a lot more to the collaboration between Virtustream and SAP, which you can read about at the Virtustream site and blog.
On the other side, Virtustream having started as a "Venture Capital Funded Company", would need at a certain point in time to expand their financing capabilities in order to scale and be able to keep up with the significant demand increase.
Also, to expand its reach it would need further access to the supporting technologies of their business model, and access to markets by means of a broader sales force generating demand for them.
Being today the collaboration between Virtustream and the SAP Community inside EMC already very close, being SAP one of the top strategic partners for the EMC federation of companies (EMC Information Information Infrastructure, VMware, Pivotal, VCE, RSA) and running Virtustream most of their operations on top of technologies from the EMC Federation (VCE VBlock, VMware, etc), all of this aligned to the partnering model the EMC Federation of companies fosters, I truly believe that Vistrustream was a perfect match for EMC.
So, joining the EMC Federation as an independent company will provide Virtustream the robustness of belonging to this amazing groups of companies, enabling it to accelerate their growth, expand their reach, and extend their coverage way further from their current market reach and portfolio. By being an independent company within the Federation, it will enable Virtustream "not to get dispersed or diluted" like it happens on many acquisitions in the IT world, and so keep focused on its unique business strategy. That is why it is referred on the announcement that Virtustream is now "EMC Strong".
As I meet with CIOs and their direct reports all over the world (just landing now coming from a CIO Summit in Prague), they all agree with my own experience that, what works for SAP Applications, will work for almost everything else as well. So I would say, that coming from an SAP background, it shouldn't be hard for Virtustream to expand their reach into other application areas.
With Virtustream, EMC completes its vision for an end-to-end cloud offering, from the "Federation Enterprise Hybrid Cloud" which aims to cover the private on-premise needs of customers, with Virtustream covering the on-premise and off-premise managed private clouds, and vCloud Air providing a completely public cloud environment (customer has no span of control on infrastructure architecture/operations), having these three working seamlessly.
With Virtustream, EMC completes its vision for an end-to-end cloud offering, from the "Federation Enterprise Hybrid Cloud" which aims to cover the private on-premise needs of customers, with Virtustream covering the on-premise and off-premise managed private clouds, and vCloud Air providing a completely public cloud environment (customer has no span of control on infrastructure architecture/operations), having these three working seamlessly.
In summary, for end customers: this acquisition of Virtustream by EMC, will enable you to implement an Hybrid Cloud model today, with out of the box, ready to use architectures for your private cloud, leveraging all the best practices from operating a public cloud, being able to leverage Virtustream's expertize also to manage your environment up to the SAP Basis layer, including if needed performing the projects to migrate your workloads to the cloud, all with the assurance of a robust global corporation recognized for its strength in the "mission critical world" like EMC.
How about companies with technical and legal limitations to use U.S. based clouds?
There are 2 additional key aspects to which I'm very aware, as I do also work a lot with customers in Latin America, Eastern Europe, Middle East and Africa, that are very important in regards to customer decisions about any "cloud plans": technical and legal limitations for cloud in these regions.
One of the key limitations of the "U.S. born and based" public cloud offerings, is that they were born to be "public cloud only" and most of the times hosted only on a very limited number of datacenters, mainly in the U.S.
Well, for a U.S. based company, or a company operating mainly in the U.S., this only represents advantages. Even for most truly global companies, this does not represent a problem.
But there is a lot more world than the U.S., and the geo-political environment in other parts of the world, associated with technical limitations like the access to cheap, stable and reliable broadband communications, makes it impossible for certain organizations to consider the possibility to host any of their business critical systems outside the borders of their countries. More, in many countries in the world, there are "data sovereignty regulations" that forbid local companies from placing their data from outside the physical borders of the countries.
There are also the cases of Global Corporations, that having operations in certain countries, are also obliged (either due to legal or technical reasons) to host their systems closer to their operations.
The consequence here is, even if the existing public could offerings based out of the U.S. were reliable enough to host "in-production" business critical applications like SAP (which most are not), due to the technical and "data sovereignty" constraints, those offerings would not be an acceptable (or even possible) alternative for many companies in the world.
One possibility would be Virtustream "managed cloud services", enabling the systems to be in the location of the customer, but being fully managed with all the cloud best practices up to the SAP Basis layer.
EMC, Virtustream and Service Providers
But there is another perspective here, where both EMC and Virtustream share one common understanding, that they will not be able to reach to the whole world, and maybe it isn't at all a good idea to try and do it all themselves. In most cases there are already local service providers who are building their own local public cloud offerings to attend to the needs of those companies limited either by technical or regulatory limitations in regards to hosting their business critical data outside the country.
Virtustream, apart from providing their own "Infrastructure as a Service" public cloud offering in the U.S. and Western Europe, and their "managed cloud services", also licenses their software to power Service Providers all over the world.
EMC also has a strong program to equip service providers around the world with "cloud enabled infrastructures".
So, here both companies come together to provide a comprehensive "hardware and software" solution, ready out of the box, either to power service providers or large enterprises looking to build their own private clouds.
Having Virtusteam's own IaaS offerings in a Public Cloud model, as well as their managed services targeted at those customers wanting to have a managed private cloud, together with a vast and strong network of service providers all around the world operating on the same architecture, along side with customers having their own private clouds running on this architecture as well, will truly enable IT organizations and their CIOs to become "IT service brokers" for their businesses, procuring the right IT services, being from their private cloud, a local cloud provider or a global cloud provider, according to their financial, technical and regulatory context policy (needed span of control) applicable to each application environment, knowing that they have partners in the public side ready to host and operate their most critical business applications.
Conclusions
So, I believe these are truly amazing news for the SAP ecosystem (SAP themselves, customers, system integrators and service providers), as the acceleration of the expansion of this model all over the world, will further simplify things like migrating to SAP HANA, and reducing the operating costs of running SAP Applications (including SAP HANA) while improving the performance and agility of existing business systems.
For example, with Virtustream operating as an independent company within the EMC Federation, a Global Company will now be able to have a truly global cloud strategy, that fits its legal, technical, financial and risk model, for their most critical applications (SAP and non-SAP, as what works for SAP will most likely work for everything else), managed through the same model, using public, private, managed or hosted-managed as appropriate without getting locked-in, truly making justice to the principle of "think global, act local" within a Global Hybrid Cloud.
I would invite you also to have a look at the blog Virtustream's CEO, Rodney Rogers published at the time of this announcement with his own personal perspective.
I would invite you also to have a look at the blog Virtustream's CEO, Rodney Rogers published at the time of this announcement with his own personal perspective.
Adding to this fact that I already have some very good friends at Virtustream, it will be truly a pleasure to bring the Virtustream value to my conversations with IT leaders all over the world.
Know more about Virtustream at: http://www.virtustream.com/
Know more about Virtustream at: http://www.virtustream.com/
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